Have you ever heard of the phrase, “you built a house of sand on a foundation of straw”?
Brand identity is the collection of all elements that a company creates to portray the right image to its consumer.
Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.
Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other Tom, Dick and Harry, Inc. on the block. And your brand identity design? It’s what shapes your company.
A brand’s success is attributed to having the right creative message and not just being in the “right time” or “right place.”
When it comes to having a brand strategy, it’s not enough to simply have a few bullet points of what you want to do. Brands today need both a thorough understanding of why they choose certain strategies and a detailed outline of what their strategies will be.
Because the more detailed you are in your branding strategy, the easier it will be to succeed when you execute those strategies.
Brand management can play a significant part in maintaining your reputation and ensuring people experience it in the way you intend.
Your brand is not just a product or service. Its reach is much farther than something tangible that is, in most cases, also offered by other companies. “Brand” also embraces your organization’s core values and extends to every relationship and interaction you have with customers, suppliers, employees, and stakeholders. To put it another way, your brand image is your company’s mark of distinction.
How we do it
Gain Digital Advantage
Determine Your Target Audience
A target market is a specific group of people you want to reach with your brand message. This is the demographic that is most likely going to buy your products or services. These people have common characteristics that make them naturally attracted to your brand. The more clearly you can define your target market, the easier it becomes to create a brand that connects with your audience.
Brand Positioning and Messaging
Brand positioning helps you occupy a distinctive place in the market. Positioning enables you to establish how your brand is different from your competition. An effective marketing strategy involves creating a brand that will attract consumers in a specific way. Brand positioning is directly linked to consumer loyalty and your company’s equity in the market.
From Art to Science
Personalized Tools for Your Brand
There is no shortage of marketing tools and resources for promoting your brand. Your marketing strategy will consist of a combination of traditional and digital tools that will help you reach your audience in different ways.
Who we are
Branding Services for Your Business
We are the decisive factor behind your success
At Brandnatic, we provide a wide range of marketing tools that help you expand your market reach while targeting the customers you want. We deliver measured results that reflect your brand and help you reach your goals. To find out more about our branding services, fill out the quick contact form below, and we will be in touch.